The North Face has hired two executives.
Sophie Bambuck has been hired as outdoor brand marketing director, and Jennifer Ingraffea is now director of product and merchandising at The North Face. Bambuck and Ingraffea will assume the roles beginning today.
The North Face said adding Bambuck and Ingrafea to these roles will help drive marketing and product innovations for its next phase of growth.
“Sophie and Jennifer are the perfect consumer-centric leaders with deep experience in marketing innovation and product growth to help lead The North Face into its next phase of growth,” said the Global Brand President. The North Face, Nicole Otto, in a statement. “As we continue to focus on connecting with consumers through innovative products, I know that Sophie and Jennifer’s broad industry expertise will help accelerate our own business and elevate our marketing and development efforts. of world-class products to strengthen The North Face.”
Prior to The North Face, Bambuck worked at athletic footwear and apparel leaders in his more than 20 years of experience, including Everlane, Nike and Converse. In her new role, she will be responsible for advancing brand marketing efforts and driving organizational growth.
As for Ingrafea, his more than 20 years of experience include stops at Nike and Gap, including nearly 20 years at the sports powerhouse. The North Face said Ingrafea will lead its global product strategy and develop growth targets for apparel, footwear, equipment and accessories in this position.
The North Face said both roles will be part of its leadership team alongside Otto, who joined the company in June 2022 after spending 16 years at Nike. Otto succeeded Steve Murray, who was due to retire and return to the UK.
In July, The North Face’s parent company, VF Corp., announced its third quarter 2023 results. For the three-month period ending July 2, the company’s revenue was $2 $.3 billion, up 3% year-over-year. VF Corp. said its four big brands – Vans, The North Face, Timberland and Dickies – rose 2% and its portfolio balance rose 9%.
Specifically for The North Face, revenue for the outdoor brand was $0.5 billion for the quarter, a 31% year-over-year increase.