Taco Bell hires Nike vet Sean Tresvant as global brand director


Taco Bell today announced the appointment of Sean Tresvant as Global Chief Brand Officer, effective January 10, 2022.

Tresvant will lead Taco Bell into a new era of transformative global marketing, leading multifaceted, boundary-pushing efforts that drive culture, initiate change and create impact. From strategic omnichannel initiatives to digital customer touchpoints, it will further elevate and differentiate the Taco Bell fan experience as the brand continues to redefine innovation in its industry.

Tresvant brings more than a decade of marketing success since his time at Nike as Jordan Brand Marketing Director. He was responsible for defining the voice of the Jordan brand around the world. Tresvant defined the consumer journey and execution of brand campaigns, product marketing, creative collaborations, athlete sponsorships, omnichannel marketplace design and social platforms.

“I have known Sean for many years, always admiring his top notch marketing from afar,” said Mark King, CEO of Taco Bell. “His Jordan Brand team will tell you that Sean has always been a great friend, colleague and compassionate leader. as we continue to grow our brand and impact our employees, our fans and the world.”

“When I think of Taco Bell, I think of a pioneer marketing powerhouse,” says Tresvant. “The brand and its people are constantly – and consciously – pushing the boundaries of what it means to be a brand in today’s rapidly changing culture, and I’m thrilled to be revolutionizing alongside them.”

Like Taco Bell, Tresvant is committed to social justice and community impact initiatives. He led the diversity task force at Nike and helped bring back the Jordan brand’s black community engagement committee through “real world” discussions. He has developed strategies and programs that have helped Nike gain global recognition in meaningful ways – from revitalizing Nike Running in North America to creating a local brand voice for Los Angeles.

Other highlights of Tresvant’s career include directing an Emmy-winning Last Dance documentary for Jordan Brand and developing and facilitating a Fortnite activation with Epic Games. Prior to Nike, Tresvant held positions at Pepsi and Time Inc. – Sports Illustrated in New York. He was brought to Taco Bell with the help of executive search firm Berglass + Associates. Tresvant takes on the role previously held by Nikki Lawson, who has decided to return to Sydney and pursue other opportunities.

The news and information presented in this press release have not been corroborated by RSQFood News Media or Journalistic, Inc.


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