Sanrio® and Nike Launch Limited Edition Co-Branded Collection | News

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LOS ANGELES–(BUSINESS WIRE)–May 3, 2022–

Hello Kitty, known for spreading happiness across generations, has joined popular sneaker and apparel brand, NIKE, Inc. to launch a limited-edition collection. Both brands have a history of inspiring and innovative trends, and this historic partnership will help elevate the everyday through super cute personal style and expression.

The Hello Kitty and Nike collection features Sanrio’s signature kawaii style on Nike shirts, track pants, hoodies and the Nike Air Presto. The Hello Kitty Nike Air Presto is an ode to the 13 colorways that debuted during the model’s initial rollout, with Hello Kitty taking center stage as the character representing that colorway. Additionally, just like Sanrio’s other product offerings, Hello Kitty Nike Air Presto design details intentionally include moments of happiness and surprise with a Hello Kitty custom molded heel, surprise bow on the sneaker’s tongue as well as sunshine and rainbows in the insoles.

“We are thrilled to finally unite our respective brand icons – the Hello Kitty red bow and the Nike swoosh,” said Jill Koch, senior vice president of marketing, sales and business development at Sanrio, Inc. We know our friends and fans often use Hello Kitty as a muse to express themselves, and this collection combines their connection to her with their love for Nike and its commitment to style and movement.

This collaboration follows an unprecedented Hello Kitty collection designed by Nike in partnership with Hiroshi Fujiwara in 2004, celebrating 30 years of Hello Kitty. Although the collection was never fully produced and released to the public, the partnership between the two brands has grown to near-mythical proportions with super fans stalking ever since.

The highly anticipated collection, which also includes kids’ shoes in preschool and toddler sizes, will launch via Sanrio.com on May 10, followed by Nike SNKRS and select retailers worldwide.

About Sanrio®

Sanrio is the best known global lifestyle brand for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-maru™, Keroppi™, Gudetama ™ and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to deliver quality products, services and operations that inspire unique consumer experiences around the world. Today, the legendary line of Sanrio products is available in more than 130 countries and at retail outlets, including department stores, specialty stores, national chains and Sanrio boutiques. To learn more about Sanrio, visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube channel.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety sports and fitness activities. For more information, NIKE, Inc. earnings releases and other financial information are available on the Internet at http://investors.nike.com. Individuals can also visit http://news.nike.com and follow @NIKE.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220503005642/en/

CONTACT: Sanrio

Jill Koch

[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: CHILDREN E-COMMERCE OTHER CONSUMERS WOMEN MARKETING COMMUNICATIONS FASHION MEN’S RETAIL TEENAGE CONSUMERS

SOURCE: Sanrio

Copyright BusinessWire 2022.

PUBLISHED: 03/05/2022 09:00/DISC: 03/05/2022 09:02

http://www.businesswire.com/news/home/20220503005642/en

Copyright BusinessWire 2022.

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