Razorbacks partners with Brandr Group


FAYETTEVILLE – University of Arkansas Athletics and The Brandr Group (TBG) have established a Group License Agreement for University of Arkansas student-athletes covering all 19 Razorbacks teams. This partnership creates new opportunities for students -athletes to use their name, image and likeness (NIL) using official school marks and logos and including retail and merchandise provider, Hog Heaven (operated by Dyehard Fan Supply), which will be an anchor partner through custom jerseys, apparel and a robust assortment of products from leading partners across the space.

“Through our partnership with The Brandr Group, Razorback student-athletes will have the opportunity to leverage the strength and reach of the Razorback brand to further capitalize on their name, image and likeness,” said Hunter Yurachek, Vice Chancellor of the University of Arkansas. and sports director. “Since the launch of Flagship, we have worked to build and sustain an innovative NIL program that benefits the young men and women in our program. Through a variety of opportunities, including custom jerseys, branded apparel, and inclusion in licensed video games, our student-athletes can now maximize their NIL as part of the iconic Razorback brand.

The agreement with The Brandr Group allows for the collective use of student-athlete NIL in licensing and marketing programs, co-branded with Arkansas logos and trademarks. Student-athletes will receive training on the program and will now have the opportunity to participate in the group licensing opportunity. TBG will facilitate group licensing discussions and opportunities on behalf of student-athletes, and the program does not limit individual NIL rights. Interested licensees should contact Ryan Moss at TBG for details.

TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of student-athletes. With decades of collective management experience for some of the world’s biggest brands, TBG also manages the group rights program for the NFL, NBA and MLB Players Associations in the college space. The University of Arkansas is a perfect example of the significance and breadth of opportunity this partnership can bring to student-athletes, as there will be opportunities for inclusion at Hog Heaven as well as premier retailers plan in all areas of retail distribution in the state and surrounding areas. . The Arkansas Track & Field Official Store will play a pivotal role in bringing fans custom Nike jersey deals along with an array of categories from top licensed partners across the country.

Products that combine team logos with player names and numbers have been a big part of licensed sporting goods sales at the professional level for decades, and this program opens the door to the same opportunities for student-athletes. at the college level. Fans can expect to be able to purchase official Razorback merchandise, including team jerseys, with the name and number of their favorite players who have joined the respective Group Licensing Program once TBG completes agreements. with applicable School Mark Licensees.

“The University of Arkansas has shown great foresight and initiative in being the first athletic department in the nation to hire a high-level administrator to specifically oversee the development of the student-athlete brand,” said said Wesley Haynes, CEO of the Brandr Group. “The Arkansas fanbase is extremely passionate and has shown incredible support for the program over the years. With the work Arkansas is currently doing in the NIL space, as well as our new partnership with Dyehard Fan Supply, Razorback student-athletes will have a great opportunity to connect with fans and maximize their earning potential through group licensing.


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