QB Colin Kaepernick was almost dropped by Nike before he made them billions of dollars

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Despite his inactivity in the NFL, Colin Kaepernick has become a media sensation. The former quarterback and key member of the 49ers left the league and started doing things his own way. Despite his absence from the sport, he struck lucrative sponsorship deals, including with Nike. Kap was about to be kicked out, but he helped them win billions.

Currently, Colin Kaepernick is making his case heard among the NFL franchises. After years out of the league, he’s ready to make a comeback. However, luck hasn’t really been on his side on the script. He did have a tryout with the Las Vegas Raiders, though, and something could be on the build.

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Colin Kaepernick was almost gone

Nike’s “Just Do It” campaign is acclaimed around the world. It was so powerful that it could influence the fans. In 2018, they confirmed Colin Kaepernick as the face of Nike’s 30th anniversary “Just Do It” campaign. But it was about not to happen.

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According to The New York Times and The New Yorker, in 2017 there was a heated debate at Nike headquarters in Beaverton over whether to let the QB go. Colin had worked for the company since 2011, but his deal was about to expire. The company was about to do the same. However, they imagined an extension. Nike’s dominance likely influenced the decision to include someone as divisive as Kaepernick in the initiative.

Though that might enrage the NFL, Nike’s partner since 2012. Yet the brand ultimately thought it was worth it and took sides. The campaign quickly established itself as one of the most talked about and effective initiatives in recent memory. This marketing tactic catapulted Kap to a truly innovative level of fame. After serving as the face of the campaign, he increased revenue to over $6 billion.

How big is Kap’s Nike deal?

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The exact amount Colin receives from Nike is unknown. According to Charles Robinson, the figure is very well established to be in the millions each year.

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Sponsorship is a “Star” deal that contains royalty payments. The deal allows her to have her own branded clothing line. Shoes, shirts, jerseys, etc. Nike sat on Kaepernick for two years, not knowing what to do with him. It turned out to be the brand’s best kept secret and it became a crown jewel. The sportswear brand has benefited greatly from Kaepernick’s endorsement.

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