Doha: Fans will be allowed to attend training scheduled for October 2 ahead of the World Cup final, and some Qatari team training will be open, Khaled Al Kuwari, director of marketing and communications at Qatar Football Association (QFA), said.
Addressing a press conference held on Saturday to announce QFA’s promotional campaign to support the national team for the 2022 World Cup in cooperation with its major partners and official sponsors of Al Annabi, Al Kuwari said: “We should see an exciting interaction with this campaign from our loyal fans, who will step up and show their support for the national team, as we are used to seeing in previous events. We hope they enjoy the various events presented to them in conjunction with our major sponsors and supporting partners.
The press conference, held at Bin Jelmoud House in downtown Msheireb in Doha, was also attended by Ali Hassan Al-Salat, Head of QFA Communications Department, Dr Hafez Ali, Director of Marketing and Communications at Msheireb Properties, Jamal Al-Nahdi, CEO of Al-Nahdi Group, and Jaber Al-Mansour, Social Investment Strategist at Qatar Shell, and representatives from various media.
While welcoming the participants, Al Kuwari noted that the coming period will see the activation of the promotional campaign to support the national team in the 2022 World Cup, with the launch of various events and recreational activities for the fans, in addition to new content provided by the QFA through its various social media platforms.
He thanked QFA’s major sponsors and partners and Al Annabi’s supporters from various agencies, companies and institutions, especially Qatar Shell, Msheireb Properties and Al-Nahdi Group for their support, saying, “They deployed great efforts to continuously provide their support, with their fruitful and constructive cooperation over the years with the QFA, which we are now reaping through this new and unique partnership ahead of the start of the 2022 World Cup.”
Al-Kuwari also described the details of the marketing campaign that was launched under the slogans “For the love of Qatar” and “Make us stronger with your encouragement” on social media, and the launch of the QFA account. Snapchat.
“We are launching our account on Snapchat because we are always working on new ideas and striving to create unique content in a modern way. We are constantly researching various options in social media which will give us different ways to deliver our content and also to grow the content we offer to various segments of our community,” he said.
“This ensures that our communication channels reach everyone and we are able to provide content about our national team to a wider audience.”
“The campaign will include many events that will be of interest to fans and have been specially prepared for them. discount coupons to decorate cars,” he added.
“We also take this opportunity to invite Qatari fans to decorate their homes and support the “Zeina” initiative launched by Ashghal. We will also distribute gifts to fans in different places in the country in October, and we will announce their locations later” , said Al Kuwari.
He said the team’s kit was launched in brown and white colors, which symbolize Qatari identity and authentic Qatari heritage.
“The shirts will soon be available at Nike stores and QFA outlets,” he noted.
For his part, Dr. Hafez Ali, Head of Marketing and Communication Department of Msheireb Properties, pointed out that the cooperation with QFA is not new, but was preceded by many other excellent previous events, and that the period to coming will see various events organized for Qatari fans in the ‘Company House’ sponsored by Qatar Shell.
“It will be a great opportunity for Qatari fans, citizens and residents, and visitors from all over the world to enjoy these events, which will take place in November 2022, just before the World Cup,” he said.
“Our national team supporters are about to experience unique events – taking place for the first time – in cooperation with the Qatar Football Association and Qatar Shell, and we have had a lot of coordination and fruitful meetings in this regard. , in order to reach a formula of cooperation between us.
“This partnership is the first of its kind, and we aspire to continue this cooperation with the Qatar Football Association, in recognition of their marketing and media efforts in all tournaments our national team participates in, whether indoors or outdoors. outside of Qatar,” Ali said. said.
He further explained, “The origins of the Company House pioneers can be traced back to the Qatari city of Dukhan, the city that saw the launch of football in the State of Qatar, in addition to highlighting the heritage district in as an important tourist destination in the heart of Doha and a major hub for showcasing Qatar’s culture and history to all the fans who will come here for the World Cup.
“These symbolic events will celebrate our national team, its footballing history and achievements, which now culminates in its first participation in the World Cup final, and the hosting of the tournament by the State of Qatar for the first time in Middle East and the Arab region.
For his part, Jaber Al-Mansour, social investment strategist at Qatar Shell, explained that the partnership between the Qatar Football Association and Qatar Shell, the main and main sponsor of the QFA and the Qatari national team, provides the model ideal for what should be fruitful partnerships.
“It’s not just a sales and marketing relationship; on the contrary, it goes beyond representing a strategic relationship at different levels, and Qatar Shell will continue its successful partnership with the Qatar Football Association and its continued support of our national teams, in various ways.
“Especially at the level of social responsibility, we aim to motivate broad sections of society to increase participation in these various programs, and we want to continue this close cooperation, between the two parties, who have had a close relationship for years, which has resulted in remarkable successes thanks to numerous initiatives.
“Our sponsorship of the Qatar Football Association and the national team manifests itself in a great celebration of the international football family, with fans from all over the world taking part in a wonderful event that will be enjoyed by all.”
“Records are expected to be broken in terms of attendance numbers, especially as the 2022 World Cup marks Al-Annabi’s first appearance, and is the culmination of a long and distinguished history of an effective partnership between Qatar Shell and the Qatar Football Association,” he said.
“Qatar Shell has been the main supporter of the Qatar Football Association, national teams and the Amir Cup for years, especially with the sponsorship of the national team – which has achieved remarkable successes, the most important of which is to win the 2019 AFC Asian Cup, and also bronze at the 2021 FIFA Arab Cup,” added Al Mansour.
Meanwhile, Jamal Al-Nahdi, CEO of Al-Nahdi Group, said: “Our partnership with the Qatar Football Association is part of our support for the national team, ahead of its first appearance. to the FIFA World Cup in Qatar 2022, which is something we are proud of and the least we can offer the national team, and the loyal and passionate fans of Al Annabi who love football and deserve all our appreciation and attention.
“We will provide many services in appreciation of the unwavering fan support of our national teams.”
Al-Nahdi went on to say that several options will be offered to fans, including decorating the cars according to the conditions set by the Traffic Department. This service is available in all Nahdi agencies, in addition to the Lusail event which will be launched on November 15.
He added that fans who install stickers containing photos of national team players and the flag of the State of Qatar on their cars will receive gift vouchers.
Al Nahdi outlined the details of the initiative in accordance with the terms and conditions, which include:
Details of the car decoration initiative
– Gift coupon for Al-Annabi fans.
– A gift voucher of 150 riyals for the installation of stickers worth 750 riyals.
– A gift voucher of 200 riyals for the installation of stickers worth 1,000 riyals.
– A gift voucher of 500 riyals for the installation of stickers worth 2000 riyals.
– A gift voucher of 750 riyals for the installation of stickers worth 3,000 riyals.
– A gift voucher of 1,000 riyals for the installation of stickers worth 4,500 riyals.
Terms and conditions
– The coupon is spent only on thermal insulation services.
– The coupon is to be brought with the installation invoice for the sticker.
– The coupon is not sold and the value of the coupon is not redeemable in cash.
– The coupon is valid for one month from the date of installation of the sticker.
Traffic Service Terms
1. No infringement on the windshield.
2. No vehicle color change.
3. Do not scramble the numbers on the front.