PSG opens new flagship store in New York


Paris Saint-Germain has opened a new flagship store in New York, becoming the first international sports club to have an official store in the US state.

PSG have signed a 10-year partnership with sporting goods retailers Fanatics and Lids. in 2020 and a year later they opened the club’s first store in Westfield Century City Mall, Los Angeles.

Fanatics have been tasked with opening a number of outlets in key locations, with the Ligue 1 leaders now having 15 stores in five different countries.

PSG takes root in New York

PSG have now opened their largest store outside of France in New York, occupying 4,400 square feet of space at 587 Fifth Avenue.

Team jerseys, headwear, a full line of Nike and Jordan team apparel and accessories are on sale exclusively at the New York store, along with one-of-a-kind collaboration merchandise, fashion collections and PSG designs inspired by the American state.

A customization station, select collectibles and other football team merchandise will also be available, while PSG have teamed up with New York-based design studio Fly Nowhere to make a t-shirt and a co-branded PSG x NY tote bags, which will also be available. in their Parisian boutique.

Where to find the PSG stores?

In addition to the two stores that PSG now has in the United States, four boutiques are currently open in Japan, one in South Korea and three in Qatar.

PSG also have a flagship store on the Champs-Élysées, which opened earlier this year, and the club’s brand director, Fabien Allegre, is delighted that New York has been added to the list.

“The development of the Paris Saint-Germain brand over the last 10 years is truly unique. Becoming the first sports team to open an official store in New York is a key step in establishing the club as one of the biggest sports brands in the world,” Allegre said. “We are thrilled to be working with Fanatics to strengthen our presence in North America and to have a lid retail specialist running the store.

“The club is now the number four sports club in the world on social media and our fan base, worldwide and especially in the United States, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth.”

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