Primark launches ‘WornWell’ vintage clothing concession in Birmingham


Value fashion retailer Primark today launched its first vintage clothing concession, called ‘WornWell’ in partnership with Vintage Wholesale Company, at its Birmingham High Street flagship store.

A second ‘WornWell’ dealership is to be added to the Manchester Primark store on Market Street in the coming weeks.

For the first time, Primark customers can shop branded and unbranded vintage clothing and one-of-a-kind items from the 70s, 80s and 90s at affordable prices, including denim jumpsuits and shirts, spaghetti tops, jumpers prints and down jackets, with brands such as Nike, Levi’s, Tommy Hilfiger, Converse and Dr Martens.

Jermaine Lapwood, Head of Innovation and Future Trends at Primark, said: “We are delighted to open our first vintage dealerships in Birmingham and Manchester. Vintage clothing has grown in popularity over the past few years, and we know our customers love creating unique looks by mixing old fashion with new.

“This dealership will be the nostalgic bridge between generations, bringing curated retro fashion to great value.

“We want clothes to be loved longer and kept in circulation – we have big plans with our own company to give clothes a longer lifespan, and we’re excited to support an independent company working to do just that. “

The Vintage Wholesale Company supplies quality second-hand clothing to the UK and Europe from all over the world. He also runs Poorboy, a vintage clothing boutique based in Hull.

Riccardo Seaton, Director of WornWell by Vintage Wholesale Company, said, “We take great pride in sourcing high quality vintage clothing from around the world, and are excited to grow our business and offer unique fashion pieces. timeless to customers. in Birmingham and Manchester.

The new vintage clothing concession is the latest addition to Primark’s in-store offering which now includes 22 beauty, nail and hair studios and 32 food and drink outlets globally, as the retailer “continuously improves the in-store experience for customers”.

The Primark store in Birmingham High Street already includes a ‘Custom Lab T-Shirt’ printing station allowing customers to create bespoke personalized t-shirts, as well as a Tasty by Greggs Café, a Disney Café and a Primark Beauty Studio, while its Manchester store has a Central Perk Friends Café and a Smokey Barbers.


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