Nike has reached an agreement to open its first Nike Unite store in Ireland at the Blanchardstown Center in Dublin.
The new 11,000 square foot outlet, which will replace the US sportswear giant’s existing factory outlet in the adjacent Westend Retail Park, is expected to open on the ground floor of the Blanchardstown Center in mid- 2023 according to sources familiar with the schedule. The Nike Unite store will occupy a prime retail position adjacent to the programme’s existing JD Sports and Lifestyle outlets.
Nike Unite represents a relatively new sales strategy for the company. Introduced in the United States towards the end of 2020, the concept aims to “help locals connect more closely to the sport”, using “new in-and-out-of-store experiences”. In addition to focusing on hiring local employees, Unite stores feature in-store design elements that reflect Nike’s partnership with local athletes and local landmarks.
News of Nike’s decision to open its first Irish Unite store at the Blanchardstown Center follows Zara’s recent decision to increase its presence at the centre. The Spanish fashion retailer has struck a deal for a new second-floor outlet, expanding its footprint in Blanchardstown from 16,000 square feet to 52,000 square feet. The premises, which had previously been occupied by Debenhams, will house Zara’s womenswear, menswear, children’s collections and accessories
Earlier this year, high-end fashion group Flannels signed for the ground floor of Debenhams’ former premises in Blanchardstown. At 45,000 square feet, the space is the larger of two outlets the UK retailer has committed to in the Irish market so far. Last March, Flannels, part of Mike Ashley’s Frasers Group, agreed to occupy 30,000 square feet, half of the Clerys Quarter retail space on O’Connell Street in Dublin city centre.