‘Nike showed Stephen Curry a Kevin Durant PPT and lost $14 billion’: Why the Warriors superstar decided to sign with Under Armor over the market leader


Warriors star Stephen Curry chose Under Armor over Nike for several reasons, including Nike’s own mistakes

In the summer of 2013, the Golden State Warriors signed Stephen Curry to a 4-year, $44 million rookie extension contract. At the time, it was a risky move on the Warriors’ part, but to this day, it’s considered the greatest robbery in NBA history.

Before signing his extension, Steph was constantly having problems staying healthy. However, since then he has made 6 consecutive All-Star teams. In the second year of his contract, Steph earned NBA MVP honors and led the Warriors to a championship. The following year, he became the league’s first unanimous MVP and led the Warriors to a league-record 73 wins in a season.

Also Read: ‘Riley Chose the Under Armor Shoe’: Warriors Legend Stephen Curry Reveals How His Daughter Helped Him Choose Which Company to Sign With

In addition to his 44 million contract, there was also a different thing about him. His new Under Armor shoes. In the same summer of 2013, Steph chose Under Armor over Nike, and for good reason.

How did Nike blow up Stephen Curry’s contract and the $14 billion that came with it?

In the summer of 2013, Steph was a sneakerless agent. Nike thought it would be an easy joint, so clearly they decided not to put in the effort. As Dell Curry revealed,

The introductory meeting kicked off with a Nike official accidentally addressing Stephen as “Steph-on,” the nickname, of course, of Steve Urkel’s alter ego in Family Matters. “I’ve heard some people mispronounce his name before,” Dell says. “I wasn’t surprised, I was surprised that I didn’t get a correction.”

It got worse from there. A featured PowerPoint slide [Oklahoma City Thunder forward] Kevin Durant’s name, presumably left by accident, presumably left over from repurposed materials. “I stopped caring after that,” Dell says. Although Dell decided to “keep a straight face”, throughout the pitch, the decision to leave Nike was in the works.

Nike wasn’t ready to offer Steph the same status as KD, LeBron James or Kobe. They did not allow him to have his own camps. All of this did not sit well with Steph, who was offered all of this by Under Armour.

UA gave Curry its own line of basketball shoes and camps. They gave him an initial contract of $8 million over 2 years, which he renewed in September 2015. Currently, Steph owns shares in the company and has a contract of $20 million per year with them until 2024.

Steph doubled the value of UA from $14 billion to $28 billion in 3 years

When Steph signed with UA, he was starting to show his potential but had yet to accomplish much. In the first 3 years after signing with them, Steph earned 3 All-Star nominations, won 2 MVPs and his first championship.

With Steph’s tremendous leap, the sale of his merchandise has also increased. Many believe that Steph plays a major role in raising UA’s share price from $28 in 2013 to $127 in 2016. This means the value of the company has grown from $14.1 billion. to 28.2 billion dollars in 3 years. The difference? WardellStephen Curry.

Also read: “Under Armor offers an NFT to honor the incredible achievement of Stephen Curry! : Sportswear manufacturer creates 2974 digital sneakers that can be worn in the metaverse

Nike and its executives would punch each other every time they saw UA soaring because of Curry’s every move.


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