Nike probably isn’t expected to sponsor the National Spelling Bee anytime soon.
After Duke’s Saturday loss to North Carolina in the Final Four and the end of retired coach Mike Krzyzewski’s career, Nike posted a few Tweets as part of a campaign that left users perplexed. social media.
“You can’t spell championship without K,” the verified Nike Basketball account tweeted.
As many students know, there is no “K” in the word “championship”, even though Krzyzewski’s nickname is “Coach K”. Perhaps the ad would have landed better if he was known as “Coach C.” It’s just as hard to spell Crzyzewski after all.
Krzyzewski has won five national championships (all between 1991 and 2015), second only to UCLA’s John Wooden. But Krzyzewski holds a 13-12 advantage over Wooden on career trips to the Final Four.
Nike also tweeted out a video ad that showed a string of words that “you can’t spell without K”. The list: Honor, Respect, Brotherhood, Gold, Cameron, Insane, Durham, Family, Legacy and Coach.
Point? All of these things are synonymous with a legendary career that ended in heartbreak at the hands of a rival.
Duke moved from Adidas to Nike in 1993, after winning back-to-back national titles. There is a fitness building on the Nike campus in Oregon named after Coach K.