Nike names Colin Kaepernick the face of its new marketing campaign

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Former NFL quarterback Colin Kaepernick will be the face of Nike’s 30th anniversary “Just Do It” advertising campaign.

Nike is preparing to celebrate the 30th anniversary of its famous “Just Do It” advertising campaign.

And he’s going to do it with one of the most polarizing figures in the sport in mind.

On Monday, the footwear and apparel maker revealed that Colin Kaepernick will be the face of its next advertising campaign. A former quarterback for the San Francisco 49ers, Kaepernick hasn’t played in the NFL since 2016 and is currently suing the league over allegations he was blacklisted from the league over his decision to kneel. during the national anthem to protest racial injustice.

According to ESPN’s Darren Rovell, Kaepernick has remained under contract with Nike since 2011 – although the company is only building its latest campaign around him. In addition to Kaepernick, Nike – which is the exclusive supplier of NFL uniforms – will feature LeBron James, Serena Williams, Lacey Baker, Shaquem Griffin and Odell Beckham Jr. in its campaign commemorating the 30th anniversary of “Just Do It”. .

“We believe Colin is one of the most inspiring athletes of this generation, who has harnessed the power of sport to move the world forward,” said Gino Fisanotti, Nike Brand Vice President for Americas. North, at ESPN. “We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes.”

According to Ken Belson of The New York Times, Kaepernick has signed a new deal with Nike, with his old 5-year endorsement deal set to expire. His new deal will include incentives for shoe and apparel sales, with Nike contributing to the Know Your Rights effort.

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