Nike is preparing to open a new type of store in Meridian

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The Nike Factory Outlet store in the Village at Meridian has been closed for the past few months as teams inside complete a renovation. Now an opening date is set – along with new details on what’s changing.

The sportswear giant will open the latest outpost of its Unite concept, which essentially mixes local imagery with the typical shelves of shoes and other sporting goods.

“The Nike Unite Meridian Store pays tribute to the monuments and athletes of Treasure Valley and showcases our partnerships with community organizations,” wrote the Nike publicity writers.

It’s becoming increasingly common for global brands to use local imagery to make stores look less like a design eradicated from Anywhere, USA. Beyond the posters and finishes on the wall, Nike also claims to have a selection for each local market. Other typical Nike Unite features include self-service payment terminals, in-store pickup service, reusable shopping bags and shoe recycling service.

The Unite brand rolled out in 2020 with nine stores and continues to expand.

“Nike Unite is a newer concept, which launched in 2020 as a reimagining of our outlet fleet,” Shannon Glass, vice president of Nike Direct North America, told Footwear News last summer. . “This store concept exists to serve and celebrate local communities, and each store is designed to be a reflection of their hearts and minds,” Glass said.

Nike has announced that it will open the new Nike Unite Meridian store on July 21 – this Thursday. The Nike Factory Outlet was one of the first stores to be announced for the Village at Meridian and opened in 2012.

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