STATEN ISLAND, NY — If you absolutely need a pair of Air Max 270s or are looking for some Mid ’77s to freshen up your “fit,” you might want to skip your local sportswear store. In its latest attempt to break away from the country’s biggest shoe retailers and focus on direct-to-consumer sales, Nike has officially severed ties with Foot Locker, making it increasingly difficult to find many popular shoes from the Mark.
The news of the breakup came late last week, according to recent reports, when – on an earnings call – Foot Locker chief financial officer Andrew Page said “the change reflects the Nike’s accelerated strategic shift to direct-to-consumer and Foot Locker’s ongoing brand and category.” diversification efforts.
According to a report on Yahoo Finance, Page, warning of the loss of business due to the change, said no supplier is expected to account for more than 60% of its business in 2022. Figures released by Foot Locker show that Nike accounted for 70% of the business of the shoe retailer in 2021 and 75% in 2020. And while some Nike products will still be present at the shoe chain for now, quantities will be low.
“There was a focus in some very specific styles that Nike certainly drives through their direct-to-consumer [business], and that’s where the allocation pressure will be,” added Foot Locker CEO Richard Johnson, the outlet reported. “We still have access to all of these products, we’ll just see different amounts coming in.”
The popular sportswear and sneaker company, which has cut third-party distribution for years, starting with stopping direct sales on Amazon in 2019, has also pulled products from Dillard’s, Macy’s, Urban Outfitters, Olympia Sports, Shoe Show, Zappos and DSW.
According to an article on Forbes.com, at one point the footwear giant said it planned to keep Foot Locker, as well as Dick’s Sporting Goods, but obviously reversed course on the former. Dick’s website still lists more than 12,000 Nike products available, and Nike hasn’t said it intends to end that relationship, Forbes noted.
So where can you still find Nike locally?
The shoes are still on the shelves at Dick’s Sporting Goods in New Springville, and the Nike Factory Store at Empire Outlets is also well stocked. And some styles will continue to retail at Foot Locker despite the change. Staten Island Foot Locker locations are in the Staten Island Mall, New Springville.
RetailWire.com reported that the Nike product will begin weaning off Foot Locker in Q4 2022, but will still remain in stores in a limited format.
On the earnings call, Johnson, CEO of Foot Locker, said Nike “will remain an important partner to our business, especially in basketball, kids and sneaker culture, where we have an unparalleled connection with our consumers.
The big hit, RetailWire noted, will come from reduced allocations of “high heat” products, such as retro Air Jordans and LeBron James’ signature shoe.
“We will always have access,” Johnson said. “We will just see fewer units in these SKUs.”
To compensate for Nike’s cut, the chain is increasing allocations from Adidas, Puma, New Balance, Timberland, Ugg, Reebok, Crocs and other brands, a move Johnson sees as better positioning the store to be “a true House”. brands. »