“Anyone who has spent time with children knows that when they can put on their own shoes quickly and easily, it gives them confidence and a sense of empowerment, and it gets them moving more.” Kevin Dodson, Global Vice President for Children’s Footwear Productssaid in a statement.
Erasing any struggle to put on and take off gear is also paramount for children’s clothing, said Jermaine Younger, Senior Manager, Nike Kids Productand especially for people with disabilities for whom a zipper or a series of delicate buttons can create real barriers.
American sportswear giant Nike has introduced the new Dynamo Go and Play Pack collection, a line of footwear and apparel made with the same innovative FlyEase technology that was developed using insights from the disabled community. Nike has created the new Dynamo Go collection for little kids and Play Pack of tops, jackets, hoodies and pants for big kids.
Drawing on feedback from Nike’s dedicated Consumer Insights team, which conducts focus groups and panels with children and caregivers around the world, Younger said the children’s clothing team heard four questions keys: accelerating and simplifying the implementation of products; incorporate one-handed functionality; provide secure pocket storage; and make the clothes suitable for children with disabilities as well.
For the Play Pack line, the positive feedback Younger has heard from athletes in the disability community and their caregivers proves that Design for All benefits everyone. “These innovations are relevant for any kid who just wants to get their pants and shirt on and get out and play faster. If we can make that experience easier, everyone wins,” Younger said.
Innovative and accessible design will continue and grow in future releases of children’s footwear and apparel for athletes of all levels, Dodson and Younger said, creating gear that complements Nike’s efforts to invite the next generation into sport. .
Fibre2Fashion (KD) News Desk