Nike allowed performing artist Lil Nas X to create a limited-edition “Satan shoe” that would contain a drop of human blood. The shoes are called Nike Air Max 97s.
Nike claims that although the shoes are sold under the name Nikes, the company has nothing to do with creating or selling “Satan shoes”. But they have a swoosh on them. And they are licensed by Nike.
Lil Nas X is a rapper and songwriter from Lithia Springs, Georgia. At 21, he was named by Time Magazine as one of the 25 most influential people on the internet.
According to TMZ, the shoes have a Bible verse on the side: Luke 10:18, regarding the fall of Satan from heaven. They also have the number 666 on the stern of the shoes, which has a suggested retail price of $1,018 and comes in a decidedly hellish themed box. It is a concept created by the manufacturer of viral products MSCHF.