Mitsubishi-Simon opens its 10th premium outlet center in Japan


Simon® and Mitsubishi Estate Simon, a joint venture between Mitsubishi Estate Group and Simon, announced the opening of Fukaya-Hanazono Premium Outlets®The 10e Premium factory outlet center in Japan and first new location in Japan in 10 years, located approximately 45 miles northwest of Tokyo.

“We are delighted to celebrate the opening of our brand new Premium Outlet Center in Fukaya, Saitama Prefecture, as part of our strategy for continued international growth in Japan,” said Mark Silvestri, President of Development, Simon. “The center will continue the tradition of providing the best international and local brands at everyday savings that shoppers enjoy at our Premium Outlets around the world”

Building on the success of Gotemba and Rinku Premium Outlets and the other seven properties in Japan, Fukaya-Hanazono Premium Outlets will feature 137 branded stores across 296,000 square feet, including Adidas, Armani, Bally, Coach, Dsquared2, Furla, Marc Jacobs, Michael Kors, New Balance, Nike, Polo Ralph Lauren, Theory, Tommy Hilfiger, Tory Burch, Puma, Vans, Valentino and Versace. Twenty-four stores will launch their first brand center concept in the world or the first in Japan. Musical instrument maker Korg is opening its first factory outlet in the world and golf brand Ping will open its first outlet in Japan. The center also has an impressive food hall and several new restaurant concepts offering local Asian, Western and Japanese food and drink.

Fukaya-Hanazono Premium Outlets is built in a modern contemporary architectural design, and which complements the landscape of the area, including the red brick and wood finish that is local to Fukaya town. It will host the first “Asobo!” Garigari-kun children’s attraction. It will also feature artworks from the collection of the Chokoku-no-Mori Art Foundation as well as mural artworks drawn by artists, on site, providing a unique experience for buyers.

In an effort to reduce environmental impacts, the Fukaya-Hanazono Premium Outlets will be the first Premium Outlets to use solar power and other renewable energy for all electrical energy consumed in the facilities. The estimated annual consumption used by tenant stores and common areas will be supplied by the nearly 440 solar panels installed in the shopping center which will contribute to the reduction of CO2 emissions.2 emissions.


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