Michael Jordan Was Barely Affected Even After His Son Marcus’ $3 Million Mistake With College

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The partnership between Michael Jordan and Nike has been one of the NBA’s most lucrative sponsorship deals. The Chicago Ghost’s association with the world famous shoe and apparel brand has earned him over $1 billion in payouts. Additionally, the Chicago Bulls legend continues to collect over $150 million in royalties every year. Michael’s son, Marcus Jordan decided to follow in his father’s footsteps. He tried to make it to the NBA.

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Marcus began his college basketball career at the University of Central Florida in 2009. However, he did something during the preseason exhibition game that led to Adidas pulling out of the sponsorship deal. with his school.

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Marcus Jordan and his team won the exhibition game against Saint Leo University by 84-65. During the match, the young hoop wore the Rising Sun Air Jordan XIIs and Adidas’ top brass weren’t too happy about it. The university authorities had already promised him that he could wear Jordans during games. The regional head of Adidas also gave a green signal in this regard.

Unfortunately, the brand decided to drop out of school and pull the sponsorship estimated at around $3 million. The controversy was widely reported by the media, but Marcus refrained from opening up about the matter at the time.

Marcus Jordan once cost UCF a $3 million contract

Marcus’ basketball career didn’t last long. He left the UCL basketball team in 2012. He opened a high-end sneaker store in 2016 named “Trophy Room” in Orlando. In the same year, Jordan’s youngest son decided to open up the Air Jordan controversy during his basketball days at UCF.

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Speaking to Complex about the situation, Marcus Jordan said, “They understood that me being the son of Michael Jordan, it would make sense for me to wear Jordans.” However, the situation did not go as planned.

Michael Jordan was unaffected by the situation

Things escalated quickly when he donned the Jordans in the exhibition game. Adidas was unimpressed and withdrew the sponsorship. As a result, UCF was left without athletic clothing or equipment. The school had already made a commitment to Marcus and they kept their word. However, this resulted in a critical situation for them.

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Marcus was communicating with his father during this time. Michael Jordan has made no decision. However, Nike offered to take over UCF sponsorship. Nike came to save the day and the university got everything they needed to play the game. It was no surprise how quickly Nike agreed to accept the sponsorship deal considering the influence of Michael Jordan on the brand.

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