Run, Don’t Walk: A New Retailer is Coming to The Summit at Fritz Farm.
Nike, the footwear and apparel giant, opens Nov. 17 at 4084 Finn Way, according to the company. The location will be across from J. Alexander’s restaurant.
Though there is a Nike outlet store at the Bluegrass outlets in Simpsonville, there is no Nike Store in Kentucky. Lexington’s will be the first, apparently.
According to permit applications filed with the city, the store appears to be a Nike Live concept.
What is a Nike Live Store?
Nike Live stores are members-only stores with perks and experiences, according to Retail Dive, which dubbed it Store Concept of the Year in 2018when Nike pitched the idea.
Nike did not immediately respond to requests for details; representatives for The Summit at Fritz Farm were also not immediately available.
In June 2020, Nike announced that it planned up to 200 of the smallest stores, which will be built over the next few years, as part of a reimagining of its commercial footprint. Stores are built around members, who provide data that the company uses to continually refocus its strategy.
In January 2021, the company opened a Nike Live in Eugene, Oregon, where the brand began, joining concepts in Los Angeles, Tokyo and New York. New merchandise assortments drop every few weeks and the The Eugene store features a selection of University of Oregon products.
The store allows members to redeem unlocked free products and gifts at a digital vending machine, which drives NikePlus memberships and online interactions.
This story was originally published August 24, 2022 06:00.