EXCLUSIVE: SpringHill, which recently received a minority investment worth $725 million, announced a key promotion and two senior executive hires as part of an ongoing expansion.
Devin Johnson, who served as chief operating officer of SpringHill, was promoted to president. Elise Ben-Yair, who has held senior roles at BuzzFeed and NBCUniversal, has been named Chief People & Culture Officer. Endi Piper, a BuzzFeed, Complex and TV One alum, has been named general counsel. Ben-Yair and Pier started working this month.
Johnson previously served as president of Uninterrupted, the SpringHill entity focused on empowering athletes. His new tenure includes P&L responsibility, leading the Uninterrupted and SpringHill brands and overseeing the parent company’s international expansion. Prior to his run at Uninterrupted, he held senior digital executive positions at Tribune Media and NBCUniversal.
All three executives report to Carter, the company’s CEO.
Last October, the company sold what it described as a “significant” minority stake to a consortium of investors including RedBird Capital, Fenway Sports, Nike and Epic Games. Strengthening the company’s workforce was one of the objectives of this fundraising.
While James has encountered challenges on the court this NBA season with the LA Lakers, SpringHill has been a hive of activity and has continued to grow. Since a decision in 2020 to unite Uninterrupted, production entity SpringHill Entertainment and advertising company Robot Co. under one umbrella, the company has grown its workforce from 90 to 160. Feature films and scripted projects produced by the the company’s entertainment arm include Boy Top Season 2, which just aired on Netflix. hustle will debut on Netflix on June 10 and house party will be released on HBO Max on July 28. The company produced the Super Bowl ad for Crypto.com, which featured James, and has done branding projects for Nike and Rockstar Energy.
The new leaders bring considerable experience to SpringHill. Ben-Yair spent 20 years in human resources, including separate stints at NBC and NBCUniversal. In 2017, she led human resources at CBS Interactive, which at the time operated CBS All Access (now Paramount+) and a range of other streaming apps and digital outlets.
Piper previously oversaw BuzzFeed’s business affairs and served as general counsel for Complex before BuzzFeed acquired it. She also served as senior vice president of business and legal affairs for TV One, a national cable network producing original programming for African American audiences.