Kobe Bryant estate is back with Nike after deal expires

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Kobe Bryant’s estate is rekindling his relationship with Nike, nearly a year after the two sides failed to agree on an extension.

The deal announced today kicks off with a new shoe called the Kobe 6 Protro “Mambacita Sweet 16,” which will honor Gigi Bryant, the NBA legend’s daughter who was killed in the 2020 helicopter crash that also cost his father his life. Proceeds from sales go to the Mamba and Mambacita Sports Foundation, which funds underserved athletes.

Nike’s 18-year relationship with the estate seemed destined to end last year when the deal expired. Media have suggested that Bryant’s widow, Vanessa Bryant, became frustrated with the availability of Nike’s Bryant line following his death.

“I am happy to announce that we will continue my husband’s legacy with Nike and I look forward to expanding his and Gigi’s global impact by sharing the Mamba mentality with young athletes for generations to come.” said Vanessa Bryant today in a statement.

As part of the agreement, she and Nike “will work together to create a youth basketball center in Southern California and Nike and the Bryant family will continue to equip NBA and WNBA athletes. who carry the legacy of the Mamba mentality,” according to Nike. .

“With Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come,” said Nike President and CEO John Donahoe.

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