Kathy Baird named director of communications for the Washington Post

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The Washington Post announced today that Kathy Baird has been named director of communications, overseeing corporate communications, public relations, live events and brand marketing. She will report directly to publisher and CEO Fred Ryan.

“The Washington Post is laser-focused to serve a broader global readership. This role will be critical in advancing our global communications strategy and branding,” said Ryan. “Kathy brings extensive experience in corporate and consumer marketing and digital communications and will serve as a key strategic partner for all aspects of the business as we realize our ambitious vision for the publication.”

Baird joins The Post from Nike where she served as senior director of global communications. Previously, she was Managing Director and Head of Ogilvy’s Washington, DC office, leading an integrated cross-functional business and team. Previously, she led FleishmanHillard’s integrated marketing team.

“It’s an honor to join the team at The Washington Post, one of the most celebrated outlets in media and journalism history,” Baird said. for decades. With my mission-driven background, I look forward to driving innovation, transformation and global growth for the company and in service of a free press.

Baird is Sicangu Lakota and Oneida, and an enrolled member of the Rosebud Sioux Tribe. She is a recipient of the ColorComm Circle Award, recognizing women of color who are changing the face of the communications industry. She serves on the advisory board of IllumiNative, a non-profit organization working for accurate and authentic representation of Indigenous peoples. She also serves on the boards of the American Indian College Fund and Rare, a global nonprofit environmental organization. She has a bachelor’s degree in political science from George Washington University, an MBA from Georgetown University, and studied acting at the American Academy of Dramatic Arts in New York.

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