Harry Kane is reportedly being forced to wait for a new starter contract amid Manchester City striker Erling Haaland’s impact on the Premier League.
The England captain and Tottenham striker has a previous contract with Nike and is set to renew his current contract after the World Cup final in November, which is a major marketing event for football brands.
But the Daily Telegraph reports that big brands are prioritizing a move for Haaland, despite his native Norway not competing in Qatar, putting any deal for Kane “on hold”.
The report adds that the 22-year-old is the subject of a bidding war to get him under contract is the shoemakers’ most wanted player and they are planning their budgets accordingly to try to do so. to participate.
Kane, who won the Golden Boot at the 2018 World Cup, hasn’t been picked up by any of Nike’s rivals including adidas, Puma and New Balance.
The starter deal is only lucrative for the most high-profile players, with even top stars earning significantly more money than their club.
But the most marketable names have always commanded Haaland’s biggest contract and impact this season – the City striker has already scored 14 goals in all competitions this season – and the ‘general fascination’ around the player makes it so. a major asset in the industry.
Haaland’s deal with Nike has expired and has therefore worn different brands this term. It is understood that he usually wears Nike boots, but he has also been seen wearing adidas and Puma boots.
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Kane has entered into a number of business deals in recent years in addition to his endorsement by Nike, including sports drink Lucozade and the Beats headphone brand, which have since expired.
He has also struck deals with menswear Hugo Boss and TCL, the Chinese electronics company which has signed contracts with a wide range of European footballers.
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