Harley hires Nike executive as SVP for apparel and licensing, adds creative director who worked for Kanye West’s Yeezy


Last update on February 3, 2022 at 1:42 p.m.

Based in Milwaukee Harley-Davidson Inc. made two hires aimed at growing the company’s brand globally.

Erica Bullard will be senior vice president of apparel and licensing and Louise Goldin will be creative director. Harley is also renaming its general merchandise feature to apparel and licensing.

The company said the newly created feature will leverage a newly opened creative studio in Tribeca, New York, as well as its existing design studio and archive in Milwaukee.

Bullard joins Harley after more than two decades at Nike, including serving as vice president and general manager of Nike NYC and East.

“Erica brings decades of experience within the apparel industry, with a demonstrable track record of leading and growing businesses and strategic regions,” said Jochen Zeitz, Harley President and CEO.

Bullard will report to Zeitz and lead the company’s global apparel and licensing businesses.

“There are few brands as iconic as Harley-Davidson, a brand founded on a unique combination of authenticity, adventure and self-expression. I’m excited to expand the brand through apparel and invite new and existing consumers around the world into the Harley-Davidson community,” said Bullard.

Goldin, a British-born designer who has helped shape global lifestyle brands, including Kanye West’s Yeezy shoes, in the United States and Europe for more than a decade, will lead the new studio and… design teams in New York and Milwaukee, “bringing expertise in applying advanced technology and functionality at the intersection of modern lifestyle design and Harley-Davidson-appropriate apparel,” the company said in a statement. hurry.

“Louise is a true designer with a proven track record of designing and building some of the world’s most sought after brands. I’m thrilled to see Louise’s creative take on Harley-Davidson’s sartorial heritage,” said Zeitz.

Goldin said she felt “a deep connection between Harley-Davidson’s design language and my own DNA as a designer”.

“I am inspired by the unique combination of engineering, function, craftsmanship and soul that is at the heart of Harley’s iconic heritage and brand aesthetic,” Goldin said. “My goal is to work that spirit and purpose into new pieces that will move the brand forward into the future.”


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