Fighting counterfeiting in the FIFA World Cup countdown

By Kimiya Shams (August 22, 2022, 11:12 a.m. EDT) – It might have been any other regular Monday, but June 14, 2018 marked the start of the 2018 FIFA World Cup in Russia during which 32 countries battled to decide who will lift the iconic golden trophy at the end.

We know in retrospect that the 2018 FIFA World Cup was the most engaging FIFA World Cup in history with over 3.4 billion viewers and 7.5 billion engagements across digital platforms. FIFA.

And like all World Cups, fans around the world proudly displayed their team’s football shirts on all available social media channels – which also brought a whole new…

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