Fanatics to take over Orioles team stores at Oriole Park in Camden Yards

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Baltimore Orioles press release:

Today the Baltimore Orioles and Fanatics, a leading provider of licensed sporting goods and global digital sports platform, announced a new 10-year partnership that will see Fanatics become the Official Retail Partner. the team’s end-to-end omnichannel from next year. Fanatics, which already powers the official Orioles e-commerce destination, Orioles.com/Shop, through its relationship with Major League Baseball, will now overtake operations of all on-site outlets at Oriole Park in Camden Yards, including the Orioles team store on Eutaw Street. During the partnership, the Fanatics and Orioles will together make a significant investment to elevate the team’s overall business footprint in the stadium and enhance the fan experience on game day and beyond.

“We are excited about our new alignment with Fanatics to bring a larger and more diverse inventory of top brands that our fans will love when they visit Oriole Park,” said TJ BRIGHTMAN, Orioles Senior Vice President, Chief Revenue Officer. “There is nothing more important to us than the fan experience, and we truly believe this long-term partnership will only make that better.”

With Fanatics’ expanded manufacturing capabilities – including the rights to design, manufacture and distribute all retail Nike MLB fan apparel – Orioles fans will have access to a significantly expanded assortment of team merchandise and high quality players. The collection available at the Orioles Team Store and other stadium outlets will include jerseys, headwear, physical goods, trading cards and collectibles and more from top brands such as Fanatics, Nike, Topps, New Era, WinCraft and Mitchell & Ness.

Later this year, Fanatics will open its new East Coast distribution center located near Aberdeen, Maryland. Proximity to the ballpark will ensure quick restocking of inventory at team stores and faster delivery of online orders to fans.

“The Baltimore Orioles are one of baseball’s iconic franchises, emerging again this year as one of MLB’s most exciting teams,” said ED O’BRIEN, Fanatics SVP of Business Development and Strategy. “Throughout this partnership, we look forward to delivering a premier on-site retail experience at a historic ballpark like Oriole Park at Camden Yards and providing passionate Orioles fans with timely products and high quality for all family members.”

Fanatics has a long-standing relationship with Major League Baseball as an official e-commerce partner, powering e-commerce for all of its 30 teams. The Baltimore Orioles are the fifth MLB club for which Fanatics also operates the full range of on-site retail services.

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Press releases from various sources around South Baltimore.

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