Famous marketers Dennis Yu and Perry Marshall reveal how to advertise during TikTok’s golden age


TikTok broke the mold regarding how a social platform engages users. Its ability to hook visitors watching hours of content has no comparison these days.

Some of the reasons for this engagement are the fluid format with which TikTok presents its content, its emphasis on video only, and an innovative algorithm that makes it very easy for creators to put great content in front of thousands, if not millions, of viewers. .

TikTok was the most visited domain in 2021, outperforming Google, Facebook and all other popular websites. It definitely attracts the attention of marketing experts all over the world and its potential for effective advertising is becoming more evident day by day.

Perry Marshall, social media data expert and international consultant, says TikTok’s advertising performance is three times better than Facebook’s currently.

Facebook’s average CPL (cost per lead) is over $7, depending on the industry, its advertising CTR (click-through rate) is around 1%, average form fill rates are 35%, and its CPMs are basic (costs for 1,000 impressions) are around $13.

According to Perry’s calculations, TikTok triples that performance.

Dennis Yu, CEO of BlitzMetrics and seasoned marketing guru, believes that TikTok is currently in its heyday, much like Facebook was around 2011.

Every social media platform goes through an evolution that pushes it towards a more commercial and competitive approach. According to Dennis, now is the time to take advantage of the innovation and newness of TikTok:

“TikTok isn’t going away anytime soon, but the bigger this platform gets, the harder it will be to advertise on it..”

However, while there is no longer any debate about TikTok’s profitable advertising potential, there is much more uncertainty about how to tap into it. This is where marketing masters Dennis Yu and Perry Marshall decided to step in.

Dennis Yu is an internationally acclaimed speaker and marketing mentor who has led successful campaigns for numerous clients including the Golden State Warriors, Nike and Rosetta Stone.

Dennis has shared his extensive marketing knowledge at over 700 opportunities across five continents and at events such as L2E, PubCon, Social Media Marketing World and the Marketo Summit, among many other high-profile stages.

He even appeared in The Wall Street Journal, The New York Times, Los Angeles Time, CNN, and other elite outlets. Additionally, Dennis co-wrote NationFacebooka textbook that has become a required reference in the curricula of over 700 colleges across America.

Perry Marshall is a respected marketing and sales consultant. He served as National Sales Manager at Synergetic Micro Systems and later became one of the world’s premier Google AdWords experts.

He is the author and co-author of several marketing publications, including Guerrilla Marketing for High Tech Sellers, The ultimate guide to Google AdWords, and the 80/20 Sales and Marketing.

Also an accomplished academic, he published Evolution 2.0: Breaking the impasse between Darwin and design, an accessible account of scientific progress regarding a theory of natural evolution called Extended evolutionary synthesis.

Perry Marshall also founded the Evolution 2.0 Technology Award. A reward that offers ten times the amount of the Nobel for an experimental replication of cellular evolution. This breakthrough has huge potential applications in artificial intelligence, medical research and many other fields.

Dennis Yu is on a mission to create a million jobs. To do this, he trains people from all walks of life in marketing to support their families and achieve their dreams, for which he founded his marketing agency and academy, BlitzMetrics.

Now, Dennis and Perry have teamed up to offer a TikTok training program for anyone who wants to master the secrets of TikTok advertising.

In this training program, business leaders of all sizes will learn how to produce engaging marketing content for TikTok and make it organic – which is easier on TikTok than any other platform – using only their mobile phone. .

People might think they’ll have to pay a few thousand dollars to get this training, but Dennis and Perry are offering it completely free.

If you would like to know more about this, we encourage you to contact Dennis through his E-mailTikTok or Instagram.


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