Explained: Why is Nike suing the maker of “Satan Shoes” with human blood?

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Sportswear giant Nike is suing New York-based art collective and streetwear brand MSCHF Product Studio, Inc., over a controversial pair of sneakers, dubbed ‘Satan Shoes’, which contain a drop of real human blood in his soles. The $1,018 limited edition sneakers are the result of a collaboration between the brand and American hip hop artist Lil Nas X.

In its claim, Nike alleged that MSCHF’s devil-inspired shoes infringe and water down its trademark. However, Lil Nas X is not named as a defendant in the lawsuit. “There is already evidence of significant market confusion and dilution, including calls to boycott Nike in response to the launch of MSCHF’s Satan shoes based on the mistaken belief that Nike authorized or endorsed this product,” the lawsuit states.

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The controversial shoes sold out less than a minute after 666 pairs went on sale for the first time on Monday.

So what are ‘Satan Shoes’?

On Monday, MSCHF released a modified pair of Satan-inspired black and red Nike Air Max 97 sneakers, featuring a bronze pentagram charm and 60 cubic centimeters of red ink and a single drop of human blood, obtained from the company’s own employees. clothing brand, in the midsole.

According to The New York Times, the blood of about six MSCHF employees was mixed and added to the soles of the shoes. They also wrote “Luke 10:18” on it, referencing a verse from the Gospel of Luke, which reads, “I saw Satan fall like lightning from heaven.”

This is not the first time that MSCHF has made a biblical reference in one of its products. Previously, the brand released a pair of “Jesus Shoes” – Nike Air Max 97s modified with holy water drawn from the Jordan River in their soles.

The shoes were released in collaboration with Lil Nas X, just in time for the release of his latest single “Montero (Call Me By Your Name)”. In the clip, the musician plays both a fallen angel and a demon. At one point, he provocatively dances with the devil, before breaking his neck and ripping out his horns.

In a video shared Sunday titled “Lil Nas X Apologizes For Satan Shoe,” the rapper begins to speak and before he can apologize, the video cuts to a clip of “Montero.”

Why doesn’t Nike approve of MSCHF’s latest offer?

In its filing with the U.S. District Court for the Eastern District of New York, Nike said it does not endorse or authorize MSCHF’s custom Satan shoes. He notes that a number of social media users have also threatened to boycott the sportswear brand over the controversial new sneakers.

Nike asked the court to order MSCHF to “permanently cease” fulfilling orders for the Satan shoes. In interviews with a number of media outlets this week, Nike claimed it had nothing to do with sneakers.

“In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe Nike endorses Satanism,” Nike said in its statement. complaint. The company also claimed that changes to the shoe’s midsole “could pose safety risks to consumers.”

Lil Nas X was not named in the lawsuit.

What was the response on social media?

Several conservatives in the United States and Christians were offended by MSCHF’s latest offer. In a tweet shared on Sunday, South Dakota Gov. Kristi Noem shared a photo of the shoes and wrote, “We tell our kids that this type of product is, not only okay, but also ‘exclusive.’ But do you know what is more exclusive? Their eternal soul given by God. We fight for the soul of our nation. We have to fight hard. And we have to fight smart. We have to win.

A number of social media users also criticized the new shoes. “I won’t buy Nike anymore. You are banned!” one user tweeted. “This is sickening!!! How is Nike not involved when there is a Nike symbol on the shoe!!! another tweet read.

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