Colorado’s first Nike Live store opens in Boulder


Shoe shoppers have a new option unique to Boulder.

Nike Inc. (NYSE: NKE) opened Nike Boulder this week at 1755 29th St. in the Twenty Ninth Street shopping district.

Nike by Boulder is part of the company’s Nike Live concept of physical stores supported by its digital offerings such as the Nike App, SNKRS App, Nike Run Club and Nike Training Club.

The goal is to create a smoother online and offline shopping experience. For example, app users can personalize and order products on their phone and pick them up in-store, find out if hard-to-find products are available nearby, and send messages to store employees.

“This 5,870 square foot store offers a carefully curated experience, tailored to its surrounding neighborhood and offering digital and convenient services through the Nike app to allow consumers to experience the best of Nike online or in-store,” said Nike in a press release. Release.

Nike by Boulder will focus much of its inventory on running gear and women’s gear.

“Nike by Boulder offers an assortment of footwear and apparel tailored to the tastes and activities desired by the Boulder consumer,” the statement said. “These select assortments will be refreshed in the first month the store is open to expand the bras and leggings offerings to provide more choice and size options to optimize its shopping journey. Additionally, for women who would like to spend some one-on-one time with one of our experienced in-store athletes (sales associates), Nike by Boulder will offer one-on-one bra fitting and styling sessions. to help them prepare with the products that suit them. ”

This article was first published by BizWest, an independent news agency, and is published under a license agreement. © 2022 BizWestMedia LLC.


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