As Nike turns 50, 50,000 customers urge the company to stop using cruel wool


Receive instant alerts when news is published about your stocks. Claim your one week free trial for StreetInsider Premium here.

With strong public support, FOUR PAWS urges market leader to switch to certified wool to help prevent cruelty to lambs

Boston, MA, June 08, 2022 (GLOBE NEWSWIRE) — FOUR PAWS, the global animal welfare organization, recently launched a campaign to end the mutilation of merino lambs, asking Nike, the world’s largest maker of sportswear, to exclude cruel and painful animal mulesing from their supply chain. In just four weeks, the campaign has received over 50,000 signatures, but Nike continues to ignore calls for change. Even after new footage showing a brutal procedure called mulesing sparked international public outrage, Nike continues to ignore the claim.

FOUR PAWS, in turn, organized an action at Nike’s main European logistics campus in Laakdal, Belgium, which is the largest distribution center in Europe. During the night, animal welfare activists projected their demands onto the facade of the establishment.

Rebecca Picallo Gil, Wool Campaign Manager at FOUR PAWS, said: “Nike is recognized around the world for being a leader in sportswear, but unfortunately not in animal welfare. While many brands have already publicly pledged to exclude this cruel and outdated method from their supply chain by opting only for certified mulesing-free wool, Nike is still not taking action and doing the right thing.

“Even more than that, Nike continues to ignore not only FOUR PAWS, but the more than 50,000 sports enthusiasts and Nike fans around the world who support our campaign and believe the brand can do better than this. Now is the time for Nike to take action and show some kindness to the millions of sheep suffering from mulesing.

Merino wool is used in sportswear for its beneficial characteristics, such as breathability and odorless qualities, by all of the world’s leading sports brands, as revealed in the latest FOUR PAWS report. Nike, the world’s largest sportswear maker, has not committed to phasing out the use of wool mules in its product line, nor has it agreed to strong traceability and transparency certifications. to reach this goal. While many other brands – such as Nike’s biggest competitors, Adidas and Puma – have already publicly pledged to rule out this cruel and outdated method, Nike is simply not meeting the public demand.

FOUR PAWS has been campaigning for many years to end the cruel mulesing process. Mulesing involves cutting large chunks of skin from lambs between two and ten weeks old with sharp shears without the necessary pain relief. For the lambs, this means fear and stress, but above all, great pain that can last for days. There have long been alternatives to this, such as switching to breeds of sheep that are less susceptible to parasites. There are also certifications that trace the wool back to the farms to exclude cruel and outdated methods such as mulesing.

Worldwide, over 300 brands have already published anti-mulesing policies and in 2021 over 30 brands have signed an open letter to the Australian wool industry demanding an end to lamb mutilation. Australia is the only country in the world where the mulesing method is still practiced. The country is also the leading producer of merino wool. When earlier this year FOUR PAWS published a report on the use of mulesed sheep’s wool in the sportswear industry from Australia, it became clear that Nike had to change. FOUR PAWS, among others, is asking Nike to #StopCruelWool. To sign the petition, please visit

  • StopCruelWool screened on Nike Distribution Hub


Comments are closed.