Apple and Amazon are the most popular brands online according to AI


Apple, Amazon and Sony are the top performing online companies after AI analysis of more than 57 million opinions across the web, according to social media listening analysts SentiOne.

The company, which conducts research on social media listening using artificial intelligence, has released its 2021 Social Index report, which ranks 345 brands and products identified using powerful algorithms. ‘IA.

The results include information on trends, consumer preferences and popularity of brands based on their reach and amount of information about them online. The research covered five sectors, including automotive, consumer electronics, e-commerce, fashion, finance and banking.

Of the 345 brands studied by the online listening company, Apple took first place overall, followed by Amazon and then Sony. Unsurprisingly, Apple also came in first in the consumer power sector, with Sony and Nintendo bringing up the rear thanks to the gaming theme dominating the world of online chatter.

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Fashion, cars and finance

As expected, Nike, Gucci and Adidas topped the chart when it came to fashion brands, while the automotive sector featured Tesla, Toyota and BMW in first, second and third place.

Meanwhile, PayPal sits at the top of the financial industry brands, followed closely by CashApp and Deutsche Bank.

SentiOne’s data analysis also revealed a lot of interest in the Bitcoin world, with digital finance and fintech discussion centers proving continued interest with people online, despite some of the negative reports surrounding the world. cryptocurrencies.

Following the global pandemic, it’s no surprise to see the continued growth of the e-commerce industry, with Amazon still going strong. The pandemic has also sparked growing interest in other online outlets, with crafts website Etsy taking third place in the e-commerce category.

In fact, Etsy’s thriving community forum has proven to be the primary source of discussion across the category by SentiOne’s complex AI algorithms.

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