American clothing brand Jaanuu hires two new senior executives from Nike

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Scott Shepley, VP of Brand Marketing and Dan Alder, Chief Marketing Officer Photo: PR Newswire

US-based medical apparel brand Jaanuu has hired two former senior Nike executives as it plots its next stage of growth. Dan Alder, former global marketing director at Nike, has been named chief marketing officer at Jaanuu, and Scott Shepley, an 18-year veteran of global brand marketing at Nike, has joined the company as vice president. brand marketing.

As the company prepares to expand its footprint across the globe, Alder and Shepley will be responsible for accelerating Jaanuu’s growth and building a broader customer base. Jaanuu, which aims to build on last year’s momentum, saw its revenue triple from 2019 to 2020 and its apparel business more than double in 2021 so far. The company has raised $23 million from private equity firm Cult Capital, the Nordstrom family, Brian Lee of BAM Ventures, Ron Burkle and others, Jaanuu said in a press release.

“I am confident that Alder and Shepley will accelerate and build on our current growth as we seek to expand Jaanuu’s profile with a broader group of healthcare consumers. We’re in a very fragmented category that has been bought by consumers like a commodity for generations, and building a preeminent brand like Nike starts with putting the right people in the right places. Both Alder and Shepley are unicorn brand marketers, people leaders and culture change vehicles. We are excited to see them steer Jaanuu to the global iconic brand it can and will become,” co-founder and CEO Shaan Sethi said in a statement.

“At Nike, I have studied and witnessed the endless potential of a brand connected directly to its consumer. Purpose-driven brands create tremendous adoption and retention, and I look forward to joining to Sethi and the team to create more precision around brand expression while aggressively building awareness across the globe,” said Alder.

“Jaanuu is a goal-oriented company whose mission is to enable consumers to achieve excellence by giving their best. At Nike, we’ve lived and breathed a similar challenger, the “Just Do It” mindset. I look forward to bringing the same competitive spirit to Jaanuu as we continue to gain market share in a very high growth, digitally driven category,” said Shepley.

Fibre2Fashion Information Desk (GK)

US-based medical apparel brand Jaanuu has hired two former senior Nike executives as it plots its next stage of growth. Dan Alder, former global marketing director at Nike, has been named chief marketing officer at Jaanuu, and Scott Shepley, an 18-year veteran of global brand marketing at Nike, has joined the company as vice president. brand marketing.

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