Ads of the Week: Nike Sneakers Go 3D and Honest Bumble DM Prints


Every Wednesday, The Drum selects the best global campaigns from our Creative Works.

Nike’s 3D billboard in Japan / Nike Japan

This week, Nike Japan dazzled residents of Tokyo’s Shinjuku area with its activation of larger-than-life 3D billboards, Bumble threw down the dating rulebook with very honest DMs, and Duolingo offered to redo questionable tattoos.

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Nike: Air Max Day by Nike Japan

As Air Max Day approaches, Nike has taken over a huge billboard in Tokyo with a 3D activation that is catching the attention of locals, sneakerheads and social media users alike.

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Bumble: Make Romance Equal by Oli Beale and Alexandre Holder


Bumble continued its efforts to challenge the “traditional” rules of dating with an overly relevant print campaign.

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Duolingo: The Tattoo Duo Over by BETC Paris

To mark World Tattoo Day on March 21, language-learning app Duolingo has offered to correct people’s mistranslated ink for free.

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Ace & Tate: Bring the Sunshine by Base Design

Ace & Tate has dropped its collection of summer sunglasses but – twist – the majority of the advertising campaign does not feature any pair of glasses.

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Equal pay day: the umbilical cord by Mortierbrigade

Motherhood is a beautiful thing for many women, but often the journey comes with many personal sacrifices, including career progression and its financial implications. Shedding some light on this, creative agency Mortierbrigade has collaborated with Equal Pay Day on a thought-provoking film.

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Pleasant: Anthony Pham’s Shroom Bloom


Pop star Harry Styles has opened unique bespoke stores in London, New York and Los Angeles to feature products from his Pleasing beauty line, and the promotional campaign features legendary Fleetwood Mac frontman Mick Fleetwood.

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Vestiaire Collective: long live fashion by Droga5

Pre-loved fashion market Vestiaire Collective launched its first campaign with partner agency Droga5 with an industry rallying cry that clothes should last forever – with the help of durable style puppets.

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Cadbury: Worldwide Hide by VCCP London

Cadbury is bringing back ‘Cadbury Worldwide Hide’, which allows chocolate lovers to hide an egg and then share a personalized clue to its digital whereabouts with a loved one to help them locate it.

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Carwow: sell your car through Lucky Generals

A giant blue inflatable was the star of Carwow’s explosive campaign which showcased the online platform’s sales service.

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Oatly: the new Norm&Al show by Oatly


Oatly launched a mini-series of shows in Australia to normalize the conversation around plant-based diets called “The New Norm & Al Show”.

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The Big Deal: I’m Here by Forever Beta

In a tech-focused out-of-home (OOH) campaign, The Big Issue shines a spotlight on sellers who have felt the sting of the pandemic with their source of income and connection to the public deteriorating due to the calm of streets.

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