5 takeaways from the new Megan Thee Stallion and Nike marketing campaign


Grammy-winning rap star Megan Thee Stallion can now add another title to her impressive CV: ‘Thee Hot Girl Coach’ as ​​she unveiled her new brand campaign with Nike.

The new campaign is part of Nike Play New series, which invites people to experience sport in new ways and define sport on their own terms.

In the campaign short, aptly titled ‘New Hotties’, Megan takes her audience on a journey. She traces her rise to fame back to her childhood, where she highlights the struggles she faced “trying to find her way.”

Megan is a marketing expert who knows the power of her influence as a celebrity, but also understands the power of storytelling and optimization contents to create an even deeper connection with his audience. But you don’t have to be a partner or a celebrity to start leveraging storytelling in your marketing. Here are five takeaways you can take from Megan Thee Stallion and Nike’s marketing campaign.

1.) Clarify your message

Every brilliant marketing campaign starts with an idea. An idea that is taken and turned into a story that resonates with its target audience and communicates a clear and consistent message.

Megan Thee Stallion’s collaboration with Nike is built around a message of empowerment and upliftment. The campaign builds on Nike’s Play New campaign, which encourages finding joy in movement and play even if society doesn’t view you as a traditional athlete.

“People like to tell us what we can and cannot do. But we don’t hear that. Real hot girls know that no one can define us but us,” Megan says in the video.

The message is clear: anyone can play again and define the sport as they see fit. When thinking about your marketing campaigns, ask yourself:

  1. What is the message you want to communicate to your audience?
  2. How can you effectively communicate the value of your product or service?
  3. What are the key themes you want to incorporate into your message?

This overarching message and the main pillars of the message are the focal points of the campaign and help inform the delivery of the message and the telling of the story.

2.) Match your campaign message to a trending topic

One of the best ways to grab the attention of customers, prospects, and even the media is to tie your marketing campaign message to a trending topic relevant to your audience and your product or service.

In Megan’s campaign video, the creative and marketing teams were able to link the overall campaign message of “anyone can play a new sport and define sport however they want” to link to key themes such as self-esteem, body positivity, and wellness. All are championed by Megan herself.

Prioritizing mental health and wellbeing has gotten a lot more attention, especially in the wake of the pandemic, as people have started to think more about their priorities.

Body positivity and inclusivity are also themes championed and embraced even more today, as they resonate with large groups of people struggling with these issues.

Other examples of broader themes and trending topics include sustainability and financial literacy.

It’s not always easy to make those connections, but it’s essential to see how your product or service fits into the wide spectrum of what’s going on in the world.

Key tip: Make sure the connection you make to a trending topic is authentic and resonates with your ideal audience.

3.) Create context through positioning

Nike is known worldwide as a sports brand that sells sports and athletic equipment. From the outside, you might think that the brand is reserved for professional athletes. But Nike has mastered the art of positioning its products and reaching new audiences through its messaging and branding campaigns.

They managed to craft a message that appeals to almost everyone – “do it”. And that core message is constantly incorporated into their campaigns because that’s who they are.

Through their collaboration with Megan, they presented their brand in a slightly different light to appeal to an audience that isn’t professional athletes, but loves to try new things, explore and stay in shape.

Positioning allows you to create context for your product and appeal to different audiences.

4.) Tell a story

Megan’s video took viewers back to her childhood and featured the story of a young girl struggling to find her way. Many of us can relate to this narrative of trying to figure things out.

Everyone loves a good story. Stories help us create context, connect and remember things. Stories also have an emotional appeal that taps into our own emotions and can help us resonate and connect.

Brands that use storytelling in their marketing create a connection between the problems their audience faces and the solutions they offer.

5.) Takeaways for you

Celebrity and influencer brand campaigns are taking off, but you don’t need to partner with a celebrity to start leveraging storytelling in your marketing. Much like Thee Hot Girl Coach, Megan, you can start leveraging branded messaging and content in your marketing strategy to create a central message and story that resonates with your audience.

As Megan said, “Real hotties, put on other hotties.” Examine your messaging and positioning to make sure you’re harnessing the power of storytelling to connect what you offer, the value it delivers, and what your audience cares about.

Tiffany Trotter is a brand messaging and content strategist who helps entrepreneurs harness the power of storytelling to communicate clearly with their audience, attract more customers, and drive more sales. She is also the author of the new version of Amazon #1 Brave Little Firsts: Notable firsts by women around the world.


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