19 Crimes launches its first sparkling wine with Snoop Dogg

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NAPA, Calif., September 15, 2022 /PRNewswire/ — Pop it like it’s hot! Snoop Dogg unveils his new wine with 19 Crimes, Snoop Cali Gold (PRS: $17.99), the franchise’s first sparkling wine that coincides with the world’s first rap wine label!

The Gold Edition from Snoop’s iconic label features a new web-based augmented reality experience giving fans the chance to hear Snoop rap his timeless party track “Who Am I (What’s My Name)?” from the classic album Doggystyle. To activate the feature, simply scan the QR code on the back of the bottle using a mobile device and the Doggfather himself comes to life, ready to rock the party.

Entertainment icon Snoop Dogg worked alongside 19 Crimes to create a Sparkling that encapsulates his distinctive West Coast style. Snoop says: “We wanted something cool with that OG party vibe and I can’t wait to add Snoop Cali Gold to my 19 Crimes collection. This sparkling wine has a fun, chilled feel that people will appreciate. Let’s go with Snoop Cali Gold!”

John WardleyGlobal Vice President 19 Crimes Franchise shares his excitement, “We couldn’t be more ecstatic for Snoop Cali Gold. It’s a particularly celebratory launch, coming on the heels of an incredibly successful year for 19 Crimes. It was a pleasure to work with Snoop on this new wine and to welcome the first sparkling into his Cali line up.”

Snoop Cali Gold joins existing 19 Crimes lineup California wines and marks Snoop Dogg’s third collaboration with the brand. The sparkling wine debuts following the resounding success of Snoop Cali Red, the best-selling single wine in the history of IRI’s New Product Pacesetter* and Cali Rose, the #1 Product Innovation of 2021.* *

Follow 19 Crimes on Instagram for the latest updates on 19 Crimes Snoop Cali Gold at @19Crimes as good as www.19Crimes.com.

*(Source: IRI OmniMarket™ Core Outlets, Total US Multi-Outlet, 52 weeks ending 03/10/21)
**(SOURCE: IRI Total US MULO, calendar year 2020 and calendar year ending 11/28/21, sales in dollars)

For more information, contact:
Ellie Farrell, PR Manager, 19 Crimes T: +18052802990 or [email protected]
Erin JaffeVice President, Nike Communications T: +2039809657 or [email protected]

ABOUT 19 CRIMES
19 The crimes turned convicts into settlers. In 18e-century Britaincriminals guilty of at least one of the 19 Crimes, were sentenced to live in Australia, rather than death. For the rude prisoners who managed to make it to shore, a new world awaited them. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of more than 160,000 exiled men and women, rule breakers and law-defying citizens who forged a new culture and national spirit in Australia.

You can download the Living Wine Labels app from the Apple app store and Google Play Store. For more on 19 Crimes, please visit 19Crimes.com and follow us on Facebook 19 crimeson Instagram @19crimes and on Twitter @19crimes

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SOURCE Treasury Wine estates

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